BASF Turf & Ornamental
Brand Campaigns
Misc. Projects
Best-in-Grass Chemistry
Created a video campaign for the first lawn-focused fungicide, Pillar SC Intrinsic Brand Fungicide. Named the campaign, collaborated on storyboards, and wrote a video script for the campaign launch.
CoursePower Diagnostic
Drove awareness for BASF’s new virtual tool for helping golf course superintendents diagnose turf pests and diseases. Helped name the virtual diagnostic tool and wrote a video script for unveiling it on the BASF website and social channels.
We Create Chemistry.
We Create Chemistry.
Art Directors: Caleb Kirkman, Chris Vernon
Creative Directors: Matteson Fields, Gary Bostwick