Miracle-Gro

Brief: Refresh the Miracle-Gro and Bonnie Plants brands on social in new and interesting ways that champion our master gardeners as well as inspire a new generation to start growing their own food and flowers.

A person with face and body painted in green and pink surrounded by leaves against a two-tone background with the phrase 'you grow you.'

Person with a floral headband and beard holding a potted plant, wearing a blue shirt with white clouds. Text overlays say 'you grow you' and 'Serving you soft #plantdaddy realness.' Background is a blue and orange design.

A person holding two cactus plants in orange pots. The background is peach with the text 'you grow you' and a quote about enjoying plants. The person has tattoos on their hand and appears to be indoors with a plant in the background.

Grow it like you mean it.

Grow it like you mean it.

Illustration of dill in a vase with the word "Capricorn" and a symbol. Text reads "values time and independence above all else."

Illustration of chamomile plant in pot with Cancer zodiac sign and text "perceptive of others' moods and emotions"

Illustration of a rosemary plant inside a vase, associated with the Pisces zodiac sign, with text: "uses intuition to keep learning and growing."

Illustration of a lemon balm plant in a pot with "Scorpio" zodiac symbol. Text reads: "mysterious, introspective and wise." Background includes decorative stars.

Mexican tarragon plant illustration with green leaves and yellow flowers in a pot. Text reads 'Taurus' with a symbol, and 'all about soothing aromas and succulent flavors.' Background features teal and beige colors with decorative crosses.

Digital illustration featuring the Aquarius zodiac sign symbol above an image of a thyme plant. Below, "English Thyme" is written in bold letters, followed by the description "Dynamic, Creative and Humble Individuals." The background is teal with decorative stars.

Illustration of a potted garden sage plant with "Gemini" zodiac symbol and text, "adds excitement and personality to everything."

Illustration showing a potted catnip plant under the Virgo zodiac symbol. Text reads "self-sufficient and systematic approach to life."

Illustration of lavender plant in a pot with Libra symbol and text "Believe in the power of balance and harmony" on a green background.

Illustration featuring a potted basil plant labeled "sweet basil" with a horoscope symbol and Aries text, described as bold and ambitious.

Illustration of Italian oregano plant in a pot on green background with the text "infamously vivacious, but incredibly easygoing."

Illustration of a Thai basil plant in a pot alongside the Sagittarius zodiac sign, with text that describes it having an affinity for novelty and adventure. Green background with decorative elements.

Art Director: Veronica Burkhart

Creative Director: Mike Herman

Videographer: Andrew Christy