BB Imaging

Brief: Breathe new life into the brand by refreshing the look, feel, tone, and online experience.

My Role: Developed a “clinically compassionate” brand voice and used it to overhaul existing site copy and create social media assets.

A social carousel slide of a map of Texas highlighting counties with a statistic overlay indicating 46.5% of Texas counties are maternity care deserts.
A social carousel slide of a woman in scrubs preparing for an ultrasound, with a screen displaying an ultrasound image in the background. The image contains a text overlay that says, "At BB Imaging, we don't wait for patients to come to us."
A social carousel slide of a healthcare professional consulting with a patient, with a medical cross symbol in the background. Text reads, 'We offer expertise, warmth, and access where it’s needed most.'
A social carousel slide with a light green background featuring text that reads, 'Texas deserves better – we're making that happen.' Below the text is a logo for 'BB Imaging' with the tagline, 'See more. Care more.'

See more. Care more.

See more. Care more.

Screenshot of BB Imaging website homepage featuring a woman in medical attire, ultrasound imagery, and text describing sonography solutions and career opportunities.
A webpage with a green background, showcasing the company's mission and expertise in sonography, emphasizing teamwork, operator ownership, and care in healthcare imaging, with quotes from healthcare professionals at the bottom.
Website homepage for Elevated Sonography Services, featuring a healthcare professional conducting an ultrasound on a patient, with a monitor displaying an ultrasound image. The page includes sections about sonographer training, service quality, employee reliability, and cost savings.
Text on a teal background explaining the mission of BB Imaging regarding sonography and healthcare access.

Creative Director: Kristina Fick