BB Imaging

The Brief: Breathe new life into the brand by refreshing the look, feel, tone, and online experience.

My Role: Developed a ‘clinically compassionate’ brand voice and used it to overhaul existing website copy and create social media assets.

A social carousel slide of a map of Texas highlighting counties with a statistic overlay indicating 46.5% of Texas counties are maternity care deserts.
A social carousel slide of a woman in scrubs preparing for an ultrasound, with a screen displaying an ultrasound image in the background. The image contains a text overlay that says, "At BB Imaging, we don't wait for patients to come to us."
A social carousel slide of a healthcare professional consulting with a patient, with a medical cross symbol in the background. Text reads, 'We offer expertise, warmth, and access where it’s needed most.'
A social carousel slide with a light green background featuring text that reads, 'Texas deserves better – we're making that happen.' Below the text is a logo for 'BB Imaging' with the tagline, 'See more. Care more.'

Brand Manifesto

We’re not just in the business of ultrasound. Because what we do is so much more than meets the eye. Clinical excellence and compassionate experiences.

More than machines.

More than measurements.

More than pixels and probes.

Not just black and white, but hundreds of shades of gray. Not just bodies scanned, but stories told. We see clearly and care completely. A necessary balance for better outcomes.

Dignity in every diagnosis.

Access in every community.

Pride in precision and presence.

And we’re not stopping there. We’re reshaping how healthcare sees sonographers. Empowering them to learn, lead, and show the world who they truly are.

Because it’s not just ultrasound—it’s a movement. One that reimagines what’s possible for providers and patients. And we believe it all builds to one simple truth:

When you see more, you care more.

See More. Care More.

See More. Care More.

A man in a white lab coat sitting at an ultrasound machine in a medical office, looking at the ultrasound screen.
Three digital ads for BB Imaging promoting breast cancer screening and sonography services. The first features a female doctor with a positive message about elevating every scan. The second emphasizes the importance of catching missed scans as an opportunity, and the third highlights reducing disruptions and restoring confidence with skilled MFM sonographers.

Art Director: Madison Smith
Creative Director: Kristina Fick