NAPA Auto Parts

The Brief: Showcase the partnership between NAPA and Universal Technical Institute.

My Role: Named the partnership, created its tagline, and developed copy for classroom wall graphics and print assets to help the school attract talent.

Bold yellow text "STRATEGIC" above white text "ALLIANCE" on blue background with abstract lines.
NAPA and UTI logos with the text 'Together, We Drive the Industry Forward' on a blue background.
Blue promotional poster for NAPA Auto Parts with the title 'Strategic Alliance Benefits' in large yellow text. Includes NAPA logo at the top right, with text about resources, training, growth opportunities, and discounts, plus a reminder about exclusive discounts for UTI students, staff, and alumni.

Get Up & Go.

Get Up & Go.

Promotional flyer for a partnership between NAPA and UTI highlighting their commitment to driving the auto care industry forward. Describes the Early Employment Program, benefits for employers in hiring skilled students, and opportunities for students to gain real-world experience.
Close-up of stacked black car tires showing detailed tread pattern.
Promotional flyer for a technical institute offering hiring solutions and programs for employers, featuring sections on 'Immediate Hiring Needs', 'Tuition Reimbursement Incentive Program', and ways to attract technicians through business alliances. Displays images of technicians working.
Group of five people in business attire standing in front of storage lockers with NAPA logos at a wheel and automotive parts display.
People standing in a hallway with vending machines and a large NAPA banner on the wall that reads "Together, we drive the industry forward."
Large blue banner hanging in hallway with the NAPA logo and the text "GEARED FOR THE FUTURE."

Art Director: Caleb Kirkman

Creative Director: David Jones