Duke Health

The Brief: Create radio spots that introduce current and future patients to a new Duke Health clinic location.


My Role: Wrote :15 and :30 second radio spots, directed talent in voiceover session, and chose selects for production.

A female nurse wearing a face mask looking out a window with sunlight casting a shadow across her face.
Two hands clasped together in a handshake, one hand with a ring on the finger.
A female doctor in a white coat smiling and holding a stethoscope shaped like a heart in a park with trees and benches.

Believe in Better Care.

Believe in Better Care.

Modern clinic waiting room with white marble flooring, large green potted plants, gray glass doors, and green chairs around a glass table, illuminated with natural and artificial light.

Creative Director: Gary Bostwick