CoursePower Diagnostic

Brief: Drive awareness for BASF’s new virtual tool for helping golf course superintendents diagnose turf pests and diseases.

My Role: Helped name the virtual diagnostic tool and wrote a video script for unveiling it on the BASF website and social channels.

Best-in-Grass Chemistry

Brief: Create a brand campaign for the first lawn-focused fungicide, Pillar SC Intrinsic Brand Fungicide.

My Role: Named the campaign, collaborated on storyboards, and wrote a video script for the campaign launch.

Misc. Print & Digital

My Role: Served as lead copywriter for the brand’s booth at the 2023 GCSAA Conference & Trade Show, their annual Holiday Spray Program, and several of their turf and ornamental brands.

A print ad for BASF featuring a plant growing inside a clear test tube with soil at the bottom, with large white text overlaying it that reads 'Passion Grows Progress'.
A digital ad for BASF featuring a golf course with green grass, trees, and putting green with flag, overlaid with text promoting plant health and a holiday spray program.
A digital ad for BASF featuring a promotional image for the GCSAA Conference and Trade Show with the message 'Be Greater Than Disease, Weather, Pressure, Budgets' and an invitation to visit booth #3150.

We create chemistry.

We create chemistry.

A digital ad for BASF's Encartis fungicide showing a golf course and highlighting prevention, cure, and all of the above with a checkmark next to all options and a blue 'Learn More' button.
A digital ad for BASF with arrows and patterns on a scenic golf course landscape at sunrise, with the words 'To outwork tough diseases, try easier.'

Art Director: Caleb Kirkman
Creative Director: Matteson Fields