CoursePower Diagnostic

Brief: Drive awareness for BASF’s new virtual tool for helping golf course superintendents diagnose turf pests and diseases.

My Role: Helped name the virtual diagnostic tool and wrote a video script for unveiling it on the BASF website and social channels.

Best-in-Grass Chemistry

Brief: Create a brand campaign for the first lawn-focused fungicide, Pillar SC Intrinsic Brand Fungicide.

My Role: Named the campaign, collaborated on storyboards, and wrote a video script for the campaign launch.

Misc. Print & Digital

My Role: Served as lead copywriter for the brand’s booth at the 2023 GCSAA Conference & Trade Show, their annual Holiday Spray Program, and several of their turf and ornamental brands.

We create chemistry.

Art Director: Caleb Kirkman
Creative Director: Matteson Fields

CoursePower Diagnostic

Best-in-Grass Chemistry

Misc. Print & Digital

We create chemistry.

We create chemistry. We create chemistry.

We create chemistry.