NC Folk Fest

Brief: Create a new tagline and theme for the 2025 North Carolina Folk Festival.

Logo for NC Folk Fest, an event sponsored by Cone Health, with the slogan "Find Common Sound" and a stylized wave inside a circle representing sound.

Writing and music have always been such an integral part of my life. I come from a family of artists and musicians—including my eldest brother, Daniel, who passed away in February 2025. I know he would have been proud to see his sister put words to something that speaks to so many, which he often accomplished through his music.

Inspired by the idea of finding common ground, this tagline invites festival-goers to explore the universal power of music and its ability to bring us together in countless ways.

To connect across cultures, generations, and lived experiences.
To discover shared interests, stories, and values.
To listen, dance, create, and celebrate.

With its simple melodies, harmonies, and instrumentals, folk music offers a commonality that flows across time and space, welcoming diverse voices to a vibrant center for storytelling, right in the heart of Greensboro, North Carolina.

Find Common Sound.

Find Common Sound.