Client: ARC of Davidson County
Brief: Provide print and video assets that reintroduce the nonprofit’s mission to the community and share testimonials from local families.
My Role: Conducted interviews with ARC families, created a video outline, and wrote copy for a rack card.
Nonprofits
Client: Mental Health Association in Forsyth County
Brief: Create a social brand that drives awareness for free mental health resources in Forsyth County, specifically targeting Gen Z.
My Role: Helped develop the FreeTherapy brand voice, social assets, and apparel copy. Participated in guerilla marketing efforts and attended local events to represent the brand.
Wear your heart on your sleeve.
Wear your heart on your sleeve.
Client: NC Lights of Loss
Brief: Develop a logo, tagline, brand voice, and print assets for NC Lights of Loss launch.
My Role: Created the tagline, built the brand voice, and wrote copy for a printed/digital banner and brochure.
A beacon of hope and healing.
A beacon of hope and healing.
NCLOL Art Director: Vickie Canada
NCLOL Creative Director: Vickie Canada
MHA Art Director: Victoria Frank
MHA Creative Director: Matteson Fields
ARC Voice Actor: Griffin Williams
ARC Video Editor: Kevin Padilla