Nonprofits
The Client: The Mental Health Association in Forsyth County
The Brief: Create a social brand that drives awareness for free mental health resources in Forsyth County, specifically targeting Gen Z.
My Role: Helped develop the FreeTherapy brand voice, social assets, and apparel copy. Participated in guerilla marketing efforts and attended local events to represent the brand.
The Client: The ARC of Davidson County
The Brief: Provide print and video assets that reintroduce the nonprofit’s mission to the community and share testimonials from local families.
My Role: Conducted interviews with ARC families, created a video outline, and wrote copy for a rack card.
The Client: NC Lights of Loss
The Brief: Develop a logo, tagline, brand voice, and print assets for NC Lights of Loss launch.
My Role: Created the tagline, built the brand voice, and wrote copy for a printed/digital banner and brochure.
MHA Art Director: Victoria Frank
MHA Creative Director: Matteson Fields
ARC Voice Actor: Griffin Williams
ARC Video Editor: Kevin Padilla
NCLOL Art Director: Vickie Canada
NCLOL Creative Director: Vickie Canada