Primo Brands

Brief: Drive consideration for switching to bulk water during the holiday season.

My Role: Wrote copy for social media and email campaign assets, including subject lines, preheaders, headlines, body copy, and CTAs.

Person holding a tablet displaying a cover titled 'Primo Water: Hydration Hints and How-To’s,' with images of infused water with lemon, blueberry, and rosemary, against a background of a cobblestone path. Text at the top reads 'The Year of Hydration.'
Water droplet shape with "How to Change a Habit for Good" text against a wavy blue background.
A person dispensing water from a Primo water dispenser into a glass in a kitchen setting, with the text '#03 Test Your Plan' above.
Woman drinking from a water bottle, text "#04 Assess + Adjust"
Person writing in a notebook with the text '#02 Make a Plan' and a checklist icon on a blue background.
Person in athletic wear looking upwards, with text "#01 Find Your Why" and target icon, on a blue background.

Life needs water.

Life needs water.

A woman fills a glass with water from a ceramic crock water dispenser in a home kitchen. The image features text advertising "Good Times + Great-Tasting Water" with a button labeled "Shop Now."
Festive holiday drink with oranges and cranberries, accompanied by text promoting hydration and celebration, urging readers to check a blog for more tips.

Art Director: Madison Smith

Creative Director: Kristina Fick