Primo Water

The Brief: Drive consideration for switching to bulk water during the holiday season.

My Role: Wrote copy for social media and email campaign assets, including subject lines, preheaders, headlines, body copy, and CTAs.

Person holding a tablet displaying a cover titled 'Primo Water: Hydration Hints and How-To’s,' with images of infused water with lemon, blueberry, and rosemary, against a background of a cobblestone path. Text at the top reads 'The Year of Hydration.'
Water droplet shape with "How to Change a Habit for Good" text against a wavy blue background.
Person in athletic wear looking upwards, with text "#01 Find Your Why" and target icon, on a blue background.
Person writing in a notebook with the text '#02 Make a Plan' and a checklist icon on a blue background.
A person dispensing water from a Primo water dispenser into a glass in a kitchen setting, with the text '#03 Test Your Plan' above.
Woman drinking from a water bottle, text "#04 Assess + Adjust"

Life Needs Water.

Life Needs Water.

An advertisement promoting water dispensers with a woman filling her glass from a water cooler in a modern kitchen. The ad features holiday-themed snowflakes and phrases like "Good Times + Great-Tasting Water" and "Shop Now."
A festive holiday advertisement promoting hydration and water dispensers, featuring an image of two glasses of orange beverage garnished with pomegranate seeds and orange slices, with additional lemon slices, cranberries, and greenery in the background. The ad emphasizes sharing love, health, and happiness, with options to read more, shop for dispensers, and sign up for delivery.
A promotional flyer for Primo water dispensers featuring a woman and a girl filling a water pitcher outdoors. The flyer highlights the benefits of the water dispenser, including manual water pump options, and encourages shopping for dispensers with buttons labeled 'Shop Now,' 'Shop All,' and 'Sign Up Today.'

Art Director: Madison Smith

Creative Director: Kristina Fick

Flat lay of dried orange slices, hazelnuts, pine cone, and pink metal holiday cookie cutters on white wooden surface.
A metal pot filled with dark liquid containing sliced oranges and star anise, with a garnished orange slice floating on top. A small black mug holding cherries is in the background, placed on a wooden surface with a piece of burlap fabric underneath.
People raising glasses of red wine in a toast over a festive holiday dinner, with a roasted turkey, candles, and Christmas tree with lights in the background.
White insulated water bottle with a silver cap on a white surface, with a branch of small white flowers nearby.
A cozy Christmas scene featuring a mug of hot chocolate topped with mini marshmallows and cocoa powder, surrounded by holiday decorations including a red candle, cinnamon sticks, pine branches, and red ornaments on a white blanket.