amanda mcgill

committed copywriter. pathetic parallel parker.

INDUSTRIES SERVED  
Agriculture, Apparel, Automotive, Beauty, Education, Finance, Healthcare, Music & Film, Nonprofit, Pharmaceuticals, Technology & More
Logo of Fusion3 3D Printers.
Logo of Cone Health's NC Folk Fest with the tagline Find Common Sound.
Stylized logo featuring an orange and yellow wave, next to the words "The Arc" in bold black font.
Logo for Utherapy with a stylized yellow letter 'U' and the word 'Utherapy' in dark gray.
WD-40 logo with yellow background and blue border.
Pink X followed by black letters spelling out Xeomin.
Logo for NC Lights of Loss with a yellow background, featuring a lighthouse emitting light, encircled by text reading 'NC Lights of Loss,' 'Est. 2024,' and 'A Beacon of Hope and Healing.'
OUT at the Movies International Film Festival logo with vertical color bars and text.
PRIMO BRANDS logo with a stylized water droplet design above the text on a transparent background.
Logo for JERZEEZ with stylized text in blue and red.
A black and white logo for BASF, with the tagline 'We create chemistry' below it.
Bonnie Plants logo with green and yellow text on a black background.
Duke Health logo with a blue emblem and text
Miracle-Gro logo with black background, white text, and a small green leaf graphic.
Logo of BB Imagine with a stylized lowercase 'b' and the word 'imaging.'
The word 'canary' written in large, bold, dark blue font.
A stylized logo for FreeTherapy.
NAPA logo with large blue letters on a white background, surrounded by a yellow hexagon shape, and a small registered trademark symbol in the bottom right corner.

BRAND CAMPAIGNS

Close-up of a smiling woman with colorful makeup, including purple and yellow eyeshadow, with text promoting good energy and Ultherapy.
Close-up of a purple dahlia flower with dense petals on a dark background.

glow big or go home.

glow big or go home.

make every swing count.

make every swing count.

Motivational text with words 'Be Greater Than: Disease, Weather, Pressure, Budgets' on a dark green background.

grow with confidence.

grow with confidence.

PROJECTS

A golf course with sand bunkers, green grass, and trees overlooking the ocean on a cloudy day.

BASF Turf & Ornamental
Various Campaigns & Projects

Close-up of a pregnant woman wearing an olive green shirt, with two pairs of hands touching her belly, one pair with a ring on the finger, all placed gently on her abdomen.

BB Imaging
Brand Identity + Website Refresh

Person using a smartphone with a QR code scanner app in a kitchen, with a person cooking in the background.

Bluevine (Coming Soon)
Digital Ads

A woman with curly, voluminous hair smiling, with her hands gently touching her face, wearing a black sleeveless top.

Canary by Beach Pharmaceuticals
Brand Development

A doctor placing a 3D printed cast on a patient's wrist.

Duke Health
Radio Scripts

Close-up of a 3D printer's extruder head printing a orange object with multiple holes.

Fusion3 3D Printers
Social Media

Clothes on hangers in black, white, and gray hanging on a rack with a green, blurry outdoor background.

Jerzees Apparel
Paid Ads Case Study

Hands covered in soil planting a purple seedling in the dirt.

Miracle-Gro & Bonnie Plants
Social Media Refresh

A person in a blue work uniform is changing or inspecting a car tire, holding the tire and tightening the lug nuts.

NAPA Auto Parts
Brand Partnership

Close-up of a person playing a banjo with graffiti-style writings and drawings on its drum, wearing a black t-shirt with a woman's face and pose printed on it, displaying tattoos on their arms.

NC Folk Festival
Tagline Development

A young man and an older man are touching foreheads together, smiling, outdoors in a park or garden with blurred trees in the background.

Nonprofits
Pro-Bono Creative Support

A close-up portrait of a person with bold, colorful makeup including blue and purple eyeshadow, dark lipstick, and a shimmering highlight on the cheekbone, wearing a black mesh top.

Out at the Movies Film Festival
10th Anniversary Rebrand

A young woman with long blonde hair drinking water from a glass with ice, standing against a beige textured wall.

Primo Water
Social Media + Email

Person wearing a brown sweater typing on a silver laptop at a wooden table, near a large window.

Sales Factory
Scriptwriting + Blog Posts

Crowd of people raising their hands at an outdoor event during sunset.

SummerLark (Coming Soon)
Brand Identity Refresh

A smiling woman with dark hair styled in two buns holding a slice of orange over her eye.

Ultherapy by Merz Aesthetics
Brand Campaign

Close-up of a mountain bike's rear wheel, derailleur, and gear cassette, with the bike laid on the ground outdoors.

WD-40
E-Commerce Assets

Christina Aguilera posing elegantly in dim lighting wearing a stylish outfit, a warm-lit lamp in the background adding to the cozy atmosphere.

Xeomin by Merz Aesthetics
Brand Campaign Support